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Connect in a meaningful way. Whether your organization has never sent an email, sends regular newsletters or you’re an advanced email marketer, an Email Strategy designed by Aubrey Stork will deliver results. With a deep understanding of the technology and strategic experience that spans virtually every vertical, Aubrey brings a unique perspective to email marketing and will identify new opportunities for you to connect with your audience in a meaningful way.

For nearly 10 years Aubrey Stork has been a leader in the email marketing space. His strategic approach blends the experience of bringing both technical and creative solutions to... read on

Talking with your audience is a privilege, not a right
Treat every communication as a privilege. The opportunity to connect with your customer, donor or client... read on

These 6 core Strategic Email Marketing products will serve to identify opportunities to allow you to connect with email in a meaningful way. While they can be executed independently, when completed together you’re left with a comprehensive email strategy; a custom playbook detailing everything you need to be doing to get the most out of email.

If you’re brand new to email the Email Strategy Start-up might be for you.

1. Assessment
The Assessment will act as the schematic in the development of your Content, Contact, Creative and Acquisition Strategies. Through stakeholder interviews, a deep dive into current touch points and a competitive review, the Assessment aims to set benchmarks while also acting as the catalyst in identifying opportunities to address your goals and overcome business challenges.

2. Contact Strategy
The Contact Strategy will identify new key relationship-building opportunities while also finding efficiencies with existing direct communication. Testing methodologies will also be introduced to ensure optimal frequency and timing of your email communications.

3. Content Strategy
The Content Strategy will deliver crystal-clear direction for all elements to be included in your email communications. Content will be broken down to each email within every email program while maintaining a consistent focus on the value exchange between you and your customer.

4. Acquisition and Concepts
Building a database of your customers is not only essential in order to communicate with them on an ongoing basis, but it also allows you to conduct ongoing analyses of your customer base. Identifying patterns and shifting behaviour is integral in today’s marketplace, allowing you to adapt and continually optimize your programs (email and otherwise). The Acquisition Strategy and Concepts product will help you ensure you’re not only building your subscriber base, but also gathering the relevant data needed in order to gain this invaluable insight.

5. Creative
Our Creative Development ensures that your email looks unique and that your main message will cut through, regardless of the challenges posed by the array of email clients (i.e. Outlook, Hotmail, Gmail, etc.) out there.

6. Best Practices
A desktop companion for anyone executing email programs for your company, this product will ensure your bases are covered and integrity maintained, long after your initial strategy is complete.

Email Strategy Start-up
Brand new to email? Want to get started ASAP? Want to get started right? Check out the 4 week Email Strategy Start-up program and get going! Last one to the inbox is a rotten egg!

Not ready for the whole enchilada? How about some Afternoon Delight?

Aubrey's blog filled with his latest musings on all things Email and more! read on

Connect with Aubrey today and begin connecting with your audience in a more meaningful way. read on